Founder · Marketer · Intuitive Guide
Building ventures, and holding space for the people behind them.
9+ years building and operating startups (three of my own) across New York, San Francisco, London, Copenhagen, Berlin, Singapore and Amsterdam. Lately, my work has turned inward too: a podcast, an energy practice, and a lifestyle brand — all rooted in helping people lead in their light.
Recent adventures · 2025–26
The inner work, made into something to share.
Host & Producer
The SAEL Podcast
Conversations with guests from all walks of life on the human experience — reminding us of our shared humanity and the light we inherently carry. I host, produce, and grow the show across audio and video.
Founder
SAEL House
An intuitive guidance and transformation practice for sovereign leadership — energy clearings, readings and channeled guidance for founders and seekers.
Certified · Level I & II
Reiki
Reiki I and II certified, using this energy practice to support clients in releasing what they carry and returning to their whole, radiant essence.
In training
Integrative Hypnosis
Learning integrative hypnosis to work with the subconscious — where painful moments get indexed — and gently reshape patterns.
Plus The Guide, a weekly Substack of insights, meditations and essays.
Founder · Marketplace
Deepr Designs
"The everyday makes you. We make it."
An intuitively-inspired lifestyle marketplace elevating mundane moments with empowering messages on wearables, home goods, stationery and jewelry. Its My Girl collection runs buy-one-gift-one, supporting women reclaiming their power after sexual violence or domestic abuse.
Visit the shop
Entrepreneurship & Innovation
It started at 13, with a teen magazine from my home in Syria.
Okel ↗
Meal-sharing at local restaurants. Bootstrapped to a 5-figure revenue month in month one; sold TechCrunch a conference service on the spot.
Stone Soup Media ↗
Co-produced Talk With Your Mouth Full, a docuseries pilot uniting strangers over meals by immigrant chefs.
Refugee Revive
Founded at Emory; scaled from one to 132 members in year one, supporting refugee education and entrepreneurship.
Darling Dressed
A fashion e-commerce brand — a living lab for distribution, paid and organic growth, and customer care.
Creative Strategy & Execution
Roles I've contributed to
bunq
Product Marketing Lead
Led global growth for Child Accounts: 49% QoQ acquisition growth and an 11% uplift in parent NPS. Proposed and built an AI model simulating the target user to turn research into predictive insight.
Insight: Marketing paints a picture for others to take action on their problem.
Goodby Silverstein & Partners
Jr. Research Strategist
Quant and qual research for BMW, Kraft Heinz, Comcast Business. Launched gs&pEAT, a virtual meal-sharing initiative for employee connection.
Insight: Engage & innovate for lasting impact.
Launch House & Turff
Ops & Marketing Manager
Ran events for NYC's tech startup ecosystem and set up Turff's marketing department from content strategy to guerrilla plans.
Insight: Embrace the effervescent nature of early-stage teams.
Motivate Design
UX Researcher
Anthropologically-informed field research translating user insight into ICPs and USPs.
Insight: Talk to strangers in elevators — that's where the best insights live.
Loeb.NYC: Matchfire & Nunbelievable
Venture Intern
Cause marketing for LG Electronics USA; helped a mission-based cookie company reach its first audience and first sales.
Insight: Ask and act.
Community & Impact
Rising together
Reviving Recipes
An incubator for refugee women starting food businesses — strategy, pricing, and a Food Business Guidebook.
Social Scavenger Hunt
An online game connecting 130+ incoming Emory students — friendships that lasted years.
Founder incubators & accelerators
Fellowships across the startup ecosystem.
Awards & Achievements
Cool, unexpected moments
Bobby Jones Scholarship
Fully-funded Master's at the University of St Andrews, Scotland, for academic excellence, character, and integrity in service.
Rising Women in Crypto Power
Longlisted for the 2023 list for contributions as a venture scout and community builder.
Robert W. Woodruff Scholarship
Once-per-year, merit-based full ride into the Emory Scholars Program.
Dean's Achievement Scholarship
$20,000 award for academic achievement and leadership in Liberal Arts.
Award of Excellence in Hebrew Studies
The single award across all Hebrew courses, Department of Middle Eastern Studies, 2016.
Most Innovative Research Award
For my dissertation on economic empowerment through small business training for migrant women.
Perspectives
What people say
“Visionary, makes ambitious projects more feasible because she intuitively breaks them down, quick on her feet, brainstorming new solutions on the spot. She uses feedback as a way to accelerate growth.”
“In one session, Farah helped me more than years of therapy and executive coaching.”
“Gut is super smart, just knows a good idea and doesn't need to specify why, and it turns out to be truly a great idea.”
“Insightful with her feedback, always took the time to think through what worked, what didn't, and how we could make things better.”
“Made my language and positioning more inclusive in communicating core values from first interactions with a website visitor.”
“Powerful energy.”